Singapore Airlines Crew Design-Thinking Workshop
By SIA-NUS Digital Aviation Corporate Laboratory
Ng Ai Ling
Lewis Ten
Donaven Tan
Programs planning
Asset Creation
Facilitation
Brief
Design, conduct, and analyse a design-thinking workshop with the goal of learning more about the flight experience + stakeholder alignment
The SIA-NUS Digital Aviation Corporate Laboratory is a research laboratory which aims to leverage on NUS’s multi-disciplinary research expertise to create and commercialise innovative technologies that could accelerate the digital transformation of Singapore’s aviation sector. At its early stage, Work Package 4, which focuses on Passenger Comfort, Sleep and Cabin Service, required more exploration to define its research topics. Thus we would design a workshop with the following objectives and target outcomes:
Objective
Target Outcome
Engage Stakeholders
Collect a 'wishlist' from stakeholders
Identify Key Insights
Have a comprehensive understanding of cabin processes and experiences
Gather interesting concepts to be further explored
Explore Data Collection
Collect a list of possible datasets that can be used in future research
