About me

Hey, I'm Alex!

I’m a fresh graduate from NUS Division of Industrial Design (BA), and am looking for new opportunities to grow as a designer and a human being (not a frog).

My design is driven by my curiosity for… everything. Research is an imperative aspect of my process — whether it is through papers, interviews, material explorations, or deep inquiries of my inner self; I believe design is a way for us to better understand the world and its inhabitants. It’s important to me that my design is a reflection of my ideals of the world, hoping to impart a positive impact through authentic joyful interactions, no matter how small.

Storytelling

Every endeavour is an opportunity to tell a story. Regardless of the medium, users should be able to read a carefully written narrative embedded within each layer of a design.

Research

Understanding others can only happen with the deliberate effort of creating a connection. I believe an anthropological approach to research fosters richer comprehension of target users.

Making

There is magic in creating, whether it be virtually or physically. Prototyping and experimentation is an imperative tool to the realisation of a concept.

I'm curious and am always seeking to learn new skills

Hard skills

Adobe Creative Suite (LR, PS, AI, PR, AE)
Virtual form finding and modelling (Rhino3D, Keyshot, Blender)
Physical form finding and modelling
Basic Computing (HTML/CSS/JS + Arduino)
Figma

Soft skills

Conducting empathic research (interviews and design workshops)
Creative direction
Empathy
Time management
Collaboration

Looking forward to new experiences :)

DLX Design lab

Treasure Hunter/Subcontractor
Duration: 27 May 2022 — 10 Aug 2023
Duties: Research, Creative Direction, Graphics, Storytelling‍

Working with Ikeuchi Lab to create an interactive installation, with the aim of demystifying the lab's research on lab-grown brain organoids, and communicating this concept to the public.

SIA-NUS Digital Aviation Corp Lab

Research Assistant
Duration: 1 May — 31 July 2021
Duties: Research, planning and facilitation of Design Thinking Workshop and post-analysis of insights‍

Planning and facilitating a two-day Design Thinking Workshop with Singapore Airlines staff. Findings worked towards stakeholder alignment, and gathering new information for the Lab’s 5-year project on sleep and long-haul flights. Read more about the project here.

Dr. Kitchen

Freelance Graphic Designer
Duration: March 2020 — Present
Duties: Brand Identity, Packaging, Social Media‍

Designing the visual identity of Dr Kitchen bakery, as well as producing graphics to be used on packaging, prints, and social media.